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TRADECON, INC. will be staging its 5th International Exposition on Foodservice, Catering Systems, Specialty Foods, Beverages & Wines, Food Franchising, Supplies, Equipment & Technology dubbed as PHILIPPINE INTERNATIONAL FOOD & BEVERAGE EXPO 2012 (PIFBEX 2012) and HOTEL, RESTAURANT, CAFÉ EXPO PHILIPPINES 2012 (HORECA PHILIPPINES 2012) to be held at the PHILIPPINE INTERNATIONAL CONVENTION CENTER FORUM 1-3, CCP COMPLEX, Roxas Blvd. Pasay City, Manila Philippines on March 1 - 4, 2012.

The four-day event aims to bring together Food & Beverage industry players and professionals from the Philippines and around the world to interact, transact and explore unlimited business opportunities.

PIFBEX 2012 opens the gateway by offering innovative business opportunity to reach decision makers and new potential customers on the latest in food & manufacturing manufacturing, machinery, equipment and technology related to food processing, handling and packaging. PIFBEX 2012 is ready to accommodate over 300 exhibitors both locally and internationally to encompass in this astounding event by delivering the trusted products and ideal quality service to all visitors.

Join PIFBEX 2012 as we envision the very best of International Food & Beverage in the ever changing demand of the industry and meeting new needs in the global market.

The most anticipated highlights of the PIFBEX 2012/HORECA 2012 is the “Cocktail Mixing Competition” with the theme “Freeze The Summer” and the “Dessert Making Competition” with the theme “Summer Delight”. The equipment that will be used for the Dessert Making Competition is provided by Elio Philippines, Inc. Elio Philippines, Inc. serves as the exclusive distributor of Elba Cookers from Italy. Elba has a wide range of options and solutions to equip a kitchen and complement every style. Everything from free standing ranges, built-in cooktops, built-in ovens, rangehoods, microwaves up to dishwashers.